Archive for the ‘Search Engine Optimization’ Category

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Check Web Page Download Time

Sunday, May 7th, 2006

One of the principles of usability is fast downloading of a web page. Here’s a neat tool that helps to check web page download time. This will help your website from search engine optimization perspective as well.

Tips for reducing download time for a web page:

  • Use div’s rather than tables for layout.
  • Use XHTML rather than HTML.
  • Separate content from presentation completely by using external StyleSheet.
  • Do not add inline styles or scripts. All JavaScript should be in external file.
  • Optimize the size of images. Make sure that you use GIF images or JPEG images appropriately depending upon the file size and required resolution.
  • Keep the length of the page not too long. This will help reduce the size of the page and is user-friendly as the visitor doesn’t have to scroll too much.
  • Optimize the size of all multimedia files such as video, audio and flash.
  • Do not use frames.
  • Make sure your hosting server can provide required bandwidth for your website.
  • Note that adding advertisements on your web page usually increases the download time.

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Posted in Search Engine Optimization, Website Development | 1 Comment »

Online Marketing Strategy

Thursday, January 26th, 2006

Online marketing strategy is key to success of any ecommerce business. Each business is unique and hence online marketing strategy will vary. However, here are some areas that should be covered while devising online marketing plan for an ecommerce website.

Again, I’ll keep updating this list as and when I learn more and so, watch this space…

  • Affiliate Marketing: It brings in traffic and hence profits to the website. Amazon is a good case study to prove it.
  • Banner Advertising: examples are Google Banner Ads, Yahoo Banner Ads.
  • Blogs: It is a really helpful PR tool and SEO tool. You can use this to establish relationships with your customers. You can use blogs to provide expert opinions in your industry to your customers and hence instill confidence in them. As you keep adding content, it also helps higher rankings for your website in search engines for innumerable keywords relevant to your industry. For some reason, if you do not want to add blogs to your website, then you should definitely have an information section where you can add informative articles about your company, product and/or service. Remember, the more you inform your visitors the more confident they will feel as they will perceive you as an expert.

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Posted in Search Engine Optimization | 4 Comments »

SEO Checklist – What Not to Do

Monday, November 21st, 2005

SEO (Search Engine Optimization) is not a science at all in the sense that we cannot prescribe the same treatment to all the websites that we optimize. It’s an art. One needs to see what the individual website has to offer and then optimize it to make that website unique in its industry. And, this is where the secret of SEO lies.

However, there are few rules that should be followed by every website that wishes to be on the first page of search engines for their respective targeted keywords. Here, I have created a SEO checklist of stuff that we should not do if we care for SEO at all. This list is based on my experience as search engine optimizer. I’m going to modify this list as and when needed. So, watch this space! (more…)

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Posted in Search Engine Optimization | 1 Comment »

Submit Website to Directories, Yellow Pages and Search Engines

Thursday, November 17th, 2005

Internet is a network of links. The basis of search engines is to find and list all websites by following links. Hence, in order to increase the number of hits from search engine robots we do want our website URL to be listed in as many websites as possible. In fact, the first step after the launch of a website should be to get the website listed in as many directories and yellow pages as possible.

Now, this is what I do for all my SEO clients. As soon as their website is optimized, I begin the process of submission to directories and search engines. I make sure that I submit to search engines manually. I do not recommend using automatic submissions to search engines. I have to confess that it can be pretty monotonous job to submit website to directories and search engines but it is worth it. I prefer directories that do not require a reciprocal link and are free. The exceptions are directories that are popular, i.e. get high traffic and/or are listed on the first page of Google, Yahoo or MSN for the keywords you want to target. (more…)

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Posted in Search Engine Optimization | 2 Comments »

How to write Meta tags?

Thursday, November 10th, 2005

Meta tag is the HTML tag added in the head section of the HTML code as seen in the screenshot below. The purpose of this tag is to inform the search engine about the web page and its contents. There are quite a few Meta tags that provide description, keywords and copyright information to search engines. In this article we are going to concentrate on Meta description tag and Meta keywords tag.

Meta Tag

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Posted in Search Engine Optimization | No Comments »

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