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	<title>Shruti Gupta&#039;s Blog &#187; Search Engine Optimization</title>
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	<link>http://www.shrutigupta.com</link>
	<description>Shruti writes about topics including meditation, being a mother, recommended books and so on.</description>
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		<title>Check Web Page Download Time</title>
		<link>http://www.shrutigupta.com/index.php/2006/05/07/check-web-page-download-times/</link>
		<comments>http://www.shrutigupta.com/index.php/2006/05/07/check-web-page-download-times/#comments</comments>
		<pubDate>Sun, 07 May 2006 15:44:22 +0000</pubDate>
		<dc:creator>Shruti</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Website Development]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.shrutigupta.com/index.php/2006/05/07/check-web-page-download-times/</guid>
		<description><![CDATA[One of the principles of usability is fast downloading of a web page. Here's a neat tool that helps to check web page download time. This will help your website from search engine optimization perspective as well.
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</ol>]]></description>
		<wfw:commentRss>http://www.shrutigupta.com/index.php/2006/05/07/check-web-page-download-times/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Online Marketing Strategy</title>
		<link>http://www.shrutigupta.com/index.php/2006/01/26/online-marketing-strategy/</link>
		<comments>http://www.shrutigupta.com/index.php/2006/01/26/online-marketing-strategy/#comments</comments>
		<pubDate>Fri, 27 Jan 2006 03:21:55 +0000</pubDate>
		<dc:creator>Shruti</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Website Development]]></category>

		<guid isPermaLink="false">http://www.shrutigupta.com/?p=39</guid>
		<description><![CDATA[Online marketing strategy is key to success of any ecommerce business.  Each business is unique and hence online marketing strategy will vary.  However, here are some areas that should be covered while devising online marketing plan for an ecommerce website.
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</ol>]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>SEO Checklist &#8211; What Not to Do</title>
		<link>http://www.shrutigupta.com/index.php/2005/11/21/seo-checklist-what-not-to-do/</link>
		<comments>http://www.shrutigupta.com/index.php/2005/11/21/seo-checklist-what-not-to-do/#comments</comments>
		<pubDate>Tue, 22 Nov 2005 02:34:16 +0000</pubDate>
		<dc:creator>Shruti</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Website Development]]></category>

		<guid isPermaLink="false">http://www.shrutigupta.com/?p=26</guid>
		<description><![CDATA[There are few rules that should be followed by every website that wishes to be on the first page of search engines for their respective targeted keywords.  Here, I have created a SEO checklist of stuff that we should not do if we care for SEO at all.  This list is based on my experience as search engine optimizer.  I'm going to modify this list as and when needed.
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</ol>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Submit Website to Directories, Yellow Pages and Search Engines</title>
		<link>http://www.shrutigupta.com/index.php/2005/11/17/submit-website-to-directories/</link>
		<comments>http://www.shrutigupta.com/index.php/2005/11/17/submit-website-to-directories/#comments</comments>
		<pubDate>Fri, 18 Nov 2005 04:13:45 +0000</pubDate>
		<dc:creator>Shruti</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Website Development]]></category>

		<guid isPermaLink="false">http://www.shrutigupta.com/?p=28</guid>
		<description><![CDATA[Internet is a network of links.  The basis of search engines is to find and list all websites by following links.  Hence, in order to increase the number of hits from search engine robots we do want our website URL to be listed in as many websites as possible.  In fact, the first step after the launch of a website should be to get the website listed in as many directories and yellow pages as possible.
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</ol>]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>How to write Meta tags?</title>
		<link>http://www.shrutigupta.com/index.php/2005/11/10/how-to-write-meta-tags/</link>
		<comments>http://www.shrutigupta.com/index.php/2005/11/10/how-to-write-meta-tags/#comments</comments>
		<pubDate>Thu, 10 Nov 2005 15:30:34 +0000</pubDate>
		<dc:creator>Shruti</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[HTML/XHTML]]></category>
		<category><![CDATA[Meta Tag]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Website Development]]></category>

		<guid isPermaLink="false">http://www.shrutigupta.com/?p=25</guid>
		<description><![CDATA[Meta tag is the HTML tag added in the head section of the HTML code as seen in the screenshot below. The purpose of this tag is to inform the search engine about the web page and its contents.
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</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to write Title tag?</title>
		<link>http://www.shrutigupta.com/index.php/2005/11/07/how-to-write-title-tag/</link>
		<comments>http://www.shrutigupta.com/index.php/2005/11/07/how-to-write-title-tag/#comments</comments>
		<pubDate>Mon, 07 Nov 2005 12:03:09 +0000</pubDate>
		<dc:creator>Shruti</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[HTML/XHTML]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Title Tag]]></category>
		<category><![CDATA[Website Development]]></category>

		<guid isPermaLink="false">http://www.shrutigupta.com/?p=24</guid>
		<description><![CDATA[Title tag is the HTML title tag added in the head section of the HTML code.  It is the content of this Title tag that is displayed in the title bar of an Internet browser.  Here, I'll give you tips on how to write an effective and powerful title tag.
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</ol>]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>How to Select Keywords?</title>
		<link>http://www.shrutigupta.com/index.php/2005/11/01/how-to-select-keywords/</link>
		<comments>http://www.shrutigupta.com/index.php/2005/11/01/how-to-select-keywords/#comments</comments>
		<pubDate>Tue, 01 Nov 2005 12:13:19 +0000</pubDate>
		<dc:creator>Shruti</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Website Development]]></category>

		<guid isPermaLink="false">http://www.shrutigupta.com/?p=18</guid>
		<description><![CDATA[Keywords are the search terms that target customers typically use in search engines to find the service or product being offered on the website.  Hence, the first and the most crucial step for optimizing a website is to research and define the best keywords.
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</ol>]]></description>
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		</item>
		<item>
		<title>Unclickable Links Can Be Spidered</title>
		<link>http://www.shrutigupta.com/index.php/2005/10/29/unclickable-links-can-be-spidered/</link>
		<comments>http://www.shrutigupta.com/index.php/2005/10/29/unclickable-links-can-be-spidered/#comments</comments>
		<pubDate>Sat, 29 Oct 2005 15:23:19 +0000</pubDate>
		<dc:creator>Shruti</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Website Development]]></category>

		<guid isPermaLink="false">http://www.shrutigupta.com/index.php/2005/10/29/unclickable-links-can-be-spidered/</guid>
		<description><![CDATA[Copy the URL of this page and submit it to Search Engine Spider Simulator.  You will notice that even though the following links for Style 1, Style 2 and Style 3 aren't clickable they can be spidered by search engines.
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</ol>]]></description>
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		</item>
		<item>
		<title>Web Usability &#8211; Part of Search Engine Optimization</title>
		<link>http://www.shrutigupta.com/index.php/2005/10/22/web-usability-part-of-search-engine-optimization/</link>
		<comments>http://www.shrutigupta.com/index.php/2005/10/22/web-usability-part-of-search-engine-optimization/#comments</comments>
		<pubDate>Sat, 22 Oct 2005 13:23:09 +0000</pubDate>
		<dc:creator>Shruti</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Website Development]]></category>

		<guid isPermaLink="false">http://www.shrutigupta.com/index.php/2005/10/22/web-usability-part-of-search-engine-optimization/</guid>
		<description><![CDATA[E-businesses invest lots of money in search engine optimization (SEO). This is good news as this implies that they realize the value of SEO. However, this is an industry that is driven by SEO practitioners alone without any input from academics. This is an industry where search engine optimizers use trial and error method to achieve results. As a result, there is a lot of room for misconceptions about SEO.
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</ol>]]></description>
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		<slash:comments>1</slash:comments>
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