Conversion from HTML to XHTML

At Ecommerce Partners.net, we (HTML Production Department) were producing html codes for websites using tables for layout. Ah, good old tables! Then about three months ago, XHTML was made the standard in our company. This implied all our websites are now coded using XHTML, no HTML at all.

Well, that’s no problem! All we need to do is:
1. add the right Document Type Definitions;
2. close all our tags including empty tags;
3. all tags should be in lowercase; and
4. all tags must be properly nested

We could handle this for sure. Continue reading Conversion from HTML to XHTML

Browser Safe Fonts

Fonts make a big difference to the look and experience of the website. Usage of fonts requires sense of aesthetics and discretion.

We have the liberty to use any font we want in an image but when we specify the fonts for the text on a web page, we need to ensure that we use only “browser safe” fonts.

Browsers support TrueType fonts and all operating systems come with sets of standard TrueType fonts that have been preinstalled. These preinstalled TrueType fonts are what we can say are “browser safe” fonts.

My recommendation is to specify at least three fonts from the following list in the stylesheet. Out of the three fonts specified, make sure that at least one of them is available in Macintosh and one for Windows. Also, please remember that multi-word font names should be in quotes (example “Times New Roman”).

So, here is a list of fonts styled as per their respective font name. Continue reading Browser Safe Fonts

Web Usability – Part of Search Engine Optimization

E-businesses invest lots of money in search engine optimization (SEO). This is good news as this implies that they realize the value of SEO. However, this is an industry that is driven by SEO practitioners alone without any input from academics. This is an industry where search engine optimizers use trial and error method to achieve results. As a result, there is a lot of room for misconceptions about SEO.

I see SEO as part of web usability. When we get clients for SEO, our first step is to ensure that the website is user-friendly and informative. Each website who wishes to rank on the first page of Google for relevant key phrases should earn it by adding value to their industry and above all, for their clients. Any such website deserves to rank high on search engines. Continue reading Web Usability – Part of Search Engine Optimization