E-businesses invest lots of money in search engine optimization (SEO). This is good news as this implies that they realize the value of SEO. However, this is an industry that is driven by SEO practitioners alone without any input from academics. This is an industry where search engine optimizers use trial and error method to achieve results. As a result, there is a lot of room for misconceptions about SEO.
I see SEO as part of web usability. When we get clients for SEO, our first step is to ensure that the website is user-friendly and informative. Each website who wishes to rank on the first page of Google for relevant key phrases should earn it by adding value to their industry and above all, for their clients. Any such website deserves to rank high on search engines. Continue reading Web Usability – Part of Search Engine Optimization