Online Marketing Strategy
Thursday, January 26th, 2006
Online marketing strategy is key to success of any ecommerce business. Each business is unique and hence online marketing strategy will vary. However, here are some areas that should be covered while devising online marketing plan for an ecommerce website.
Again, I’ll keep updating this list as and when I learn more and so, watch this space…
- Affiliate Marketing: It brings in traffic and hence profits to the website. Amazon is a good case study to prove it.
- Banner Advertising: examples are Google Banner Ads, Yahoo Banner Ads.
- Blogs: It is a really helpful PR tool and SEO tool. You can use this to establish relationships with your customers. You can use blogs to provide expert opinions in your industry to your customers and hence instill confidence in them. As you keep adding content, it also helps higher rankings for your website in search engines for innumerable keywords relevant to your industry. For some reason, if you do not want to add blogs to your website, then you should definitely have an information section where you can add informative articles about your company, product and/or service. Remember, the more you inform your visitors the more confident they will feel as they will perceive you as an expert.