Welcome to my blog! This is where I write my thoughts on various issues such as meditation, books I have enjoyed, website development, being a mother and so on. If you are interested in a particular topic, then check the section under categories. I hope you will find something here that might interest you. So, sit back and read along.
Title tag is the HTML title tag (<title>) added in the head section of the HTML code as seen in the screenshot below.
It is the content of this Title tag that is displayed in the title bar of an Internet browser as seen in the screenshot below.
Keywords are the search terms that target customers typically use in search engines to find the service or product being offered on the website. Hence, the first and the most crucial step for optimizing a website is to research and define the best keywords.
Let’s use an example to illustrate the importance of selecting the right keywords on your website. In this example, the website we need to optimize offers wigs for women. It makes sense to optimize this website for “women’s wigs”. Yet, a quick keyword analysis reveals that target customers rarely type “women’s wigs” in the search engine. The popular search term used by target customers in this industry is rather “wigs for women”. So, which keyword are you going to optimize your website for? Obviously, “wigs for women”. (more…)
Copy the URL of this page and submit it to Search Engine Spider Simulator. You will notice that even though the following links for Style 1, Style 2 and Style 3 aren’t clickable they can be spidered by search engines.
<a xhref="http://www.shrutigupta.com/#" mce_href="http://www.shrutigupta.com/#" onClick="setActiveStyleSheet(Style 1); return false;">Style 1</a> (more…)
<a xhref="http://www.shrutigupta.com/#" mce_href="http://www.shrutigupta.com/#" onClick="setActiveStyleSheet(Style 2); return false;">Style 2</a>
<a xhref="http://www.shrutigupta.com/#" mce_href="http://www.shrutigupta.com/#" onClick="setActiveStyleSheet(Style 3); return false;">Style 3</a>
E-businesses invest lots of money in search engine optimization (SEO). This is good news as this implies that they realize the value of SEO. However, this is an industry that is driven by SEO practitioners alone without any input from academics. This is an industry where search engine optimizers use trial and error method to achieve results. As a result, there is a lot of room for misconceptions about SEO.
I see SEO as part of web usability. When we get clients for SEO, our first step is to ensure that the website is user-friendly and informative. Each website who wishes to rank on the first page of Google for relevant key phrases should earn it by adding value to their industry and above all, for their clients. Any such website deserves to rank high on search engines. (more…)